Why Social Media Marketing is Important for your business

January 2, 2019
Nyembezi Sizwe Maduna

As it becomes easier to start your very own business, competition is also increasing rapidly. Millions of business are being opened every years all over the world and that is why you need to connect with your audience and customers/clients.
This is important not only for your survival in the market but also to run your business successfully. Now the question on your mind right now may be , "How do i do that?" Well it's simple, social media marketing. But today we are just going to focus on Instagram.

Some of the world most popular and most successful brands are using Instagram as a platform not only to engage with the customers but also to grow their an base and to promote themselves and their products. This is 60% of the worlds largest brands and they make billions of dollars of revenue each year. If they are doing it then why aren't you? The proof is in the pudding, if your not utilizing this asset which you have on your disposal then your missing out.

Audience
Instagram has attracted in a few years more people than any other social media website ever has. it has more than 150 million active users world wide as of January 2019 and this number is still expected to grow. This shows you that if your not using this platform already your missing out on millions of potential customers.

More Shareable
every intelligent business owner knows that 90% of business is marketing and if you didn't know that, now you do. All the Grandiose market players know that you can have an amazing product but if you don't market it well, it just wont sell. This Is why you need Instagram to market your business. The more people know about a business, the better the chances it has to be a successful one. Instagram helps you to target a large audience by using photos and videos that will promote your business. You are able to create ads which are able to lead people to your website and to get them to know even more about you and your business
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Trends
Using Instagram for business can help every business gain a better outlook of the trends and customers demands. By analyzing the audience interactions (likes and comments) to your posts, you will be able to see what your audience wants more of and less of.

Success Indicator - (Credits to Lee Wang)
Instagram can also help you to get a rough idea of where you stand in the market. The greater the number of followers, the more successful that brand can be considered. And if you start losing your followers, it's a warning sign for a business that either existing clients aren't satisfied or the marketing strategy isn't strong enough to capture their attention.

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